Gord Hotchkiss in his article at ‘outofmygord’ discusses his ‘Wedding Night Advice to Yahoo and Microsoft’. He comments that “now that there seems to be some sort of union in Yahoo’s future, blessed or otherwise, I felt the urge to pass along some advice to whoever the happy couple might be. For, in all this talk about the impending nuptials, the clear objective is to survive and compete in the business of attracting the attention of prospects online.
I offer this advice on behalf of users, because frankly, I think that’s the only perspective you should be interested in. I’ll explain why.
Why Search is Essential
First of all, there’s a lot of talk about how a Microsoft-Yahoo deal would give you the biggest chunk of the online ad network space, and this is true. But I hasten to add: Don’t forget search. Google has stumbled in rolling out another significant revenue channel that holds up against its search business, yet it has still dominated. That’s because the importance of search has been understated up to this point. Here’s why search matters.
Search is the thin edge of a wedge that is marking a fundamental change in advertising. And it’s fundamental because it’s initiated by the prospect. The importance of that sometimes gets missed by marketers, who start looking at search as just another weapon in their arsenal.
Click here to read the article in full.
Filed under: Business News, Global Business, Internet Business, Online Marketing, Online Sales | Tagged: Google Search, Microsoft, Online ad network space, Online Advertisers, Yahoo
