Look ahead, not back when investing « Equilibrium Solutions

A few words from our clients…….

Each of the participants was impressed with the end quality which is the best recommendation of all. I hope to continue to work with Equilibrium in the future as we grow our businesses together.
Pam Kennett Director
Wealth Being

Great work! Thank you so much for getting the whole website up and running so fast. It looks great and is already attracting attention - brillant.
Bulgaria Property Guide

Their feedback on certain issues has been invaluable to us, saving us money and helping us reach new customers.
The Art Ministry

Will definitely use them in the future and I highly recommend them, reduces overhead cost and you don’t have to hire any one to sit in the office as, I paid them by the hour. Keep up the good work.
Surina Mangat

Equilibrium have been a god send and instrumental in designing and managing my website/blog About Film. Which has meant a greater opportunity for me to focus purely on the content.
About Film

Look ahead, not back when investing

Posted on 27 May, 2008 by Equilibrium

Many investors are drawn to buy funds that sit at or near the top of the performance league tables. But as the small print of adverts warns, performance can be a poor guide to prospects.

Investors who flocked to buy technology funds in 1999 and 2000 suffered badly as the bubble burst.

More recently, savers pumped billions of pounds into commercial property funds in 2006 and early 2007 on the back of strong growth, only to join the party too late and see the value of their investments slump.

Juliet Schooling, head of research at national investment adviser Chelsea Financial Services, says: ‘It is worrying that so many investors look only at what has performed well in the past year and decide that is where to head for their latest investment.’

Adrian Shandley, who runs independent adviser Premier Wealth Management in Southport, Merseyside, agrees. ‘You wouldn’t try to drive a car using just the rear view mirror, but many investors focus too much on past performance and not enough on looking ahead,’ he says.

Source: This is Money