How internet marketing helped propel Obama to the White House

All of us in the online marketing business have to admire the Obama Team’s mastery of the internet as a campaigning tool for the USA 2008 Elections.

“From day one of his bid for the White House, the President-Elect grasped the potential of the web to spread his message and organise party activists in a way that no other medium could achieve.

As well as sending out millions of emails to potential Democratic voters, in particular first-time voters, the Obama camp created its own social networking site, my.barackobama.com, after Chris Hughes, the co-founder of Facebook, was brought onto the campaign team.

The website attracted more than 1.5 million members who organised themselves into 35,000 separate activists’ groups, each of which could be contacted instantly from the Obama campaign headquarters to be given specific tasks in drumming up support.”

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