The Entrepreneur and the Virtual Assistant

Fast becoming a symbiotic relationship, the Entrepreneur and the Virtual Assistant is an awesome combination. At Equilibrium, we are acutely aware of this and demand the highest quality and diligence from ourselves when assisting our customers. Many Entrepreneurs have effectively used the administrative services at that Virtual Assistants provide at Equilibrium to enhance the progress [...]

The Future: People Networks

Dave Morgan’s eloquent article on the changes in the online world encapsulates much of what small business worry about on a daily basis asking the questions “will this approach work?” In his article, Morgan traces the evolution of online advertising where you can glean the potential for your specific business requirements. He states that “we’ve [...]

Is there a need for networking on community-based sites?

Jere Doyle writing for the Online Publishing Insiders brings to our attention a pertinent question – is there a need for social networking and community-based sites? In this informative article, Doyle reveals a multitude of conflicts and contradictions and tells it as it is. He writes: The Past Repeats Itself: Social Media Needs Advertising THERE’S [...]

So What Is a Virtual Assistant?

At Equilibrium, we are very keen to have clear and visible working systems and service delivery for our clients. Let’s begin with the question; So what is a Virtual Assistant? To put it simply, Virtual Assistants (VA’s) are individuals or groups of people who are experts and are highly skilled, providing the necessary administration or secretarial [...]

Tommy Hilfiger Denim wins subscribers to e-newsletter

The power of the interactive facilities was evident at Tommy Hilfiger’s London store when overnight the company collected 1500 plus subscribers to its e-newsletter. Obviously a large budget helps, but even on a small scale for up-coming and small business it may just be the ticket. Digital Signage Today reports that customers at selected Tommy [...]

Increase Traffic to Your Website

New or established businesses are always on the lookout for ways to increase traffic to their site. In our view Google Webmaster delivers on every score. The aim of Google Webmaster Central is to increase traffic to your site. With the Webmaster, you can improve traffic and easily determine your statistics, diagnostics and management of [...]

A Free Website Tool to Increase Your Business Online

Analysing your marketing efforts and knowing what works – is one of the most effective ways of increasing your earning potential and yet as with new and on-going business, it is this aspect of the business that always suffers. Google Analytics lets you see exacrtly how your customers interact with your website. At Equilibrium, we highly recommend Google Analytics [...]

Secure Virtual Office

Is it time to update your office software, not sure what software is right for your needs. Then a Secure Virtual Office may be the answer for you. With Secure Virtual Office you can use applications like MS Office over the internet. You don’t need to have the application installed on your computer. Some people [...]

Google Offers Geospatial Solutions

Google Geospatial Solutions present the opportunity for your systems to operate with a logistics akin to terrestrial and geographic databases. Geospatial Solutions also include vital elements such as web based spatial analysis.   Enhancement of visualisation potential of your business, global databases, web-based mapping as well as 3D visualisation goes into making this package. We recommend that [...]

Ideal tool for communication and collaboration

If you are a Small Business, Enterprise, School, Family or group, then you may find ‘Google Applications’ as your communication and collaboration tool very effective. The Application enables users to access all communication tools even if you are low on technical resources. We highly recommend that you have a look at this tool as it’s [...]