New rules to protect consumers against firms

New rules to protect consumers against unfair business practices will come into force today, opening the door for companies to be prosecuted if they treat their customers unfairly. The so-called Consumer Protection Regulations will make it illegal to omit important information from their trading documents, and to make misleading statements. Furthermore, it will ban 31 [...]

The Entrepreneur and the Virtual Assistant

Fast becoming a symbiotic relationship, the Entrepreneur and the Virtual Assistant is an awesome combination. At Equilibrium, we are acutely aware of this and demand the highest quality and diligence from ourselves when assisting our customers. Many Entrepreneurs have effectively used the administrative services at that Virtual Assistants provide at Equilibrium to enhance the progress [...]

The importance of being on Google Search

Gord Hotchkiss in his article at ‘outofmygord’ discusses his ‘Wedding Night Advice to Yahoo and Microsoft’. He comments that “now that there seems to be some sort of union in Yahoo’s future, blessed or otherwise, I felt the urge to pass along some advice to whoever the happy couple might be. For, in all this [...]

Android Phones Waiting In The Wings

Georgina Prodhan and John Bowker writing for Reuters state that “British chip designer ARM will demonstrate a prototype of Google Inc’s Android mobile phone platform in action next week at the world’s biggest wireless fair, a source close to the company said. It was not immediately clear on Thursday what the working model that ARM [...]

Interactive Advertising Bureau Best Practices Guidelines Spark Criticism

Wendy Davis writing for the Media Post publications stated that “the interactive advertising bureau Thursday issued best practices guidelines for online lead generation, saying its recommendations will help the industry grow while building trust with consumers. But the guidelines immediately sparked criticism by another trade group, the Online Lead Generation Association, which says the recommendations [...]

Spread your Risk through Multi-Sourcing

Glenn Warren at Accountancy Age writes that outsourcing to not one but several suppliers can spread risk and offer greater choice. These are some things that we have been aware of for sometime at Equilibrium and we understand the importance of a good and effective service that would enable companies and individuals business venture greater [...]

So What Is a Virtual Assistant?

At Equilibrium, we are very keen to have clear and visible working systems and service delivery for our clients. Let’s begin with the question; So what is a Virtual Assistant? To put it simply, Virtual Assistants (VA’s) are individuals or groups of people who are experts and are highly skilled, providing the necessary administration or secretarial [...]

Its’ Official, Teenagers are Super Communicators

Pew Research Centre Publications reports that one quarter of teens are super communicators. Now, many of us have known that since the explosion of the internet, it essentially started as a teenage phenomenon, okay so there were some geeks in there somewhere! But the surprise for many is the fact that the teenage influence is increasing [...]

It’s experience, not Ad format, that brings high CPMs

As the debate rages about the effectiveness of video ads or video’s per se on the internet, it has become difficult for business, small or big to know what works and how effective video’s can be to further their market potential. In this insightful article by Steve Robinson, some light is shed on what seems [...]

Wikipedia founder launches search engine

At Equilibrium we are as excited as the next person on the planet about the new project by the founder of Wikipedia. Jimmy Wales is a maverick and a humanitarian. Since its inception, his wonderful creation of Wikipedia has become a universe in itself, with intelligent and insightful write-ups on practically everything. But now, Mr. [...]