How internet marketing helped propel Obama to the White House

All of us in the online marketing business have to admire the Obama Team’s mastery of the internet as a campaigning tool for the USA 2008 Elections.
“From day one of his bid for the White House, the President-Elect grasped the potential of the web to spread his message and organise party activists in a way [...]

The Entrepreneur and the Virtual Assistant

Fast becoming a symbiotic relationship, the Entrepreneur and the Virtual Assistant is an awesome combination. At Equilibrium, we are acutely aware of this and demand the highest quality and diligence from ourselves when assisting our customers.

Many Entrepreneurs have effectively used the administrative services at that Virtual Assistants provide at Equilibrium to enhance the progress of [...]

It’s experience, not Ad format, that brings high CPMs

As the debate rages about the effectiveness of video ads or video’s per se on the internet, it has become difficult for business, small or big to know what works and how effective video’s can be to further their market potential. In this insightful article by Steve Robinson, some light is shed on what seems [...]

Wikipedia founder launches search engine

At Equilibrium we are as excited as the next person on the planet about the new project by the founder of Wikipedia.
Jimmy Wales is a maverick and a humanitarian. Since its inception, his wonderful creation of Wikipedia has become a universe in itself, with intelligent and insightful write-ups on practically everything. But now, Mr. Wales [...]

Increase Traffic to Your Website

New or established businesses are always on the lookout for ways to increase traffic to their site. In our view Google Webmaster delivers on every score.
The aim of Google Webmaster Central is to increase traffic to your site. With the Webmaster, you can improve traffic and easily determine your statistics, diagnostics and management of Google’s [...]

Expand Your Business Online

Do you want to increase the potential of your business online? At Equilibirium Solutions, we are forever on the search to find ways that would increase the potential of your businesses. With Google Base you will see that its an ideal tool where you can to expand your business online, generate interest and income.
Google Base’s applications [...]

Google Maps to Find New Customers

Google Maps is an effective and highly efficient way for you to find customers for your business. A free listing’s facility, Google Maps could help your business to target and hone into your market potential. 
They state that “Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to [...]

A Free Website Tool to Increase Your Business Online

Analysing your marketing efforts and knowing what works – is one of the most effective ways of increasing your earning potential and yet as with new and on-going business, it is this aspect of the business that always suffers. Google Analytics lets you see exacrtly how your customers interact with your website. At Equilibrium, we highly recommend Google Analytics [...]

Increase Your Business Online

Increasing your business online could not get any easier. By using Google Adwords, many businesses have increased their customer potential and bank balances. Can it be so easy you ask? In our view, yes. Google AdWords has been phenomenally successful in aiding businesses gain an advantage in marketing online. The beauty is that you only [...]

Google Offers Geospatial Solutions

Google Geospatial Solutions present the opportunity for your systems to operate with a logistics akin to terrestrial and geographic databases. Geospatial Solutions also include vital elements such as web based spatial analysis.   Enhancement of visualisation potential of your business, global databases, web-based mapping as well as 3D visualisation goes into making this package. We recommend that [...]