How internet marketing helped propel Obama to the White House

All of us in the online marketing business have to admire the Obama Team’s mastery of the internet as a campaigning tool for the USA 2008 Elections. “From day one of his bid for the White House, the President-Elect grasped the potential of the web to spread his message and organise party activists in a [...]

New rules to protect consumers against firms

New rules to protect consumers against unfair business practices will come into force today, opening the door for companies to be prosecuted if they treat their customers unfairly. The so-called Consumer Protection Regulations will make it illegal to omit important information from their trading documents, and to make misleading statements. Furthermore, it will ban 31 [...]

The Future: People Networks

Dave Morgan’s eloquent article on the changes in the online world encapsulates much of what small business worry about on a daily basis asking the questions “will this approach work?” In his article, Morgan traces the evolution of online advertising where you can glean the potential for your specific business requirements. He states that “we’ve [...]

The importance of being on Google Search

Gord Hotchkiss in his article at ‘outofmygord’ discusses his ‘Wedding Night Advice to Yahoo and Microsoft’. He comments that “now that there seems to be some sort of union in Yahoo’s future, blessed or otherwise, I felt the urge to pass along some advice to whoever the happy couple might be. For, in all this [...]

Is there a need for networking on community-based sites?

Jere Doyle writing for the Online Publishing Insiders brings to our attention a pertinent question – is there a need for social networking and community-based sites? In this informative article, Doyle reveals a multitude of conflicts and contradictions and tells it as it is. He writes: The Past Repeats Itself: Social Media Needs Advertising THERE’S [...]

Interactive Advertising Bureau Best Practices Guidelines Spark Criticism

Wendy Davis writing for the Media Post publications stated that “the interactive advertising bureau Thursday issued best practices guidelines for online lead generation, saying its recommendations will help the industry grow while building trust with consumers. But the guidelines immediately sparked criticism by another trade group, the Online Lead Generation Association, which says the recommendations [...]

Spread your Risk through Multi-Sourcing

Glenn Warren at Accountancy Age writes that outsourcing to not one but several suppliers can spread risk and offer greater choice. These are some things that we have been aware of for sometime at Equilibrium and we understand the importance of a good and effective service that would enable companies and individuals business venture greater [...]

Tommy Hilfiger Denim wins subscribers to e-newsletter

The power of the interactive facilities was evident at Tommy Hilfiger’s London store when overnight the company collected 1500 plus subscribers to its e-newsletter. Obviously a large budget helps, but even on a small scale for up-coming and small business it may just be the ticket. Digital Signage Today reports that customers at selected Tommy [...]

Its’ Official, Teenagers are Super Communicators

Pew Research Centre Publications reports that one quarter of teens are super communicators. Now, many of us have known that since the explosion of the internet, it essentially started as a teenage phenomenon, okay so there were some geeks in there somewhere! But the surprise for many is the fact that the teenage influence is increasing [...]

It’s experience, not Ad format, that brings high CPMs

As the debate rages about the effectiveness of video ads or video’s per se on the internet, it has become difficult for business, small or big to know what works and how effective video’s can be to further their market potential. In this insightful article by Steve Robinson, some light is shed on what seems [...]