New rules to protect consumers against firms

New rules to protect consumers against unfair business practices will come into force today, opening the door for companies to be prosecuted if they treat their customers unfairly.
The so-called Consumer Protection Regulations will make it illegal to omit important information from their trading documents, and to make misleading statements. Furthermore, it will ban 31 specific [...]

The Future: People Networks

Dave Morgan’s eloquent article on the changes in the online world encapsulates much of what small business worry about on a daily basis asking the questions “will this approach work?” In his article, Morgan traces the evolution of online advertising where you can glean the potential for your specific business requirements. He states that “we’ve [...]

The importance of being on Google Search

Gord Hotchkiss in his article at ‘outofmygord’ discusses his ‘Wedding Night Advice to Yahoo and Microsoft’. He comments that “now that there seems to be some sort of union in Yahoo’s future, blessed or otherwise, I felt the urge to pass along some advice to whoever the happy couple might be. For, in all this [...]

Is there a need for networking on community-based sites?

Jere Doyle writing for the Online Publishing Insiders brings to our attention a pertinent question – is there a need for social networking and community-based sites? In this informative article, Doyle reveals a multitude of conflicts and contradictions and tells it as it is. He writes:
The Past Repeats Itself: Social Media Needs Advertising
THERE’S BEEN MUCH [...]

It’s experience, not Ad format, that brings high CPMs

As the debate rages about the effectiveness of video ads or video’s per se on the internet, it has become difficult for business, small or big to know what works and how effective video’s can be to further their market potential. In this insightful article by Steve Robinson, some light is shed on what seems [...]

Wikipedia founder launches search engine

At Equilibrium we are as excited as the next person on the planet about the new project by the founder of Wikipedia.
Jimmy Wales is a maverick and a humanitarian. Since its inception, his wonderful creation of Wikipedia has become a universe in itself, with intelligent and insightful write-ups on practically everything. But now, Mr. Wales [...]

Expand Your Business Online

Do you want to increase the potential of your business online? At Equilibirium Solutions, we are forever on the search to find ways that would increase the potential of your businesses. With Google Base you will see that its an ideal tool where you can to expand your business online, generate interest and income.
Google Base’s applications [...]

Google Maps to Find New Customers

Google Maps is an effective and highly efficient way for you to find customers for your business. A free listing’s facility, Google Maps could help your business to target and hone into your market potential. 
They state that “Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to [...]

A Free Website Tool to Increase Your Business Online

Analysing your marketing efforts and knowing what works – is one of the most effective ways of increasing your earning potential and yet as with new and on-going business, it is this aspect of the business that always suffers. Google Analytics lets you see exacrtly how your customers interact with your website. At Equilibrium, we highly recommend Google Analytics [...]

Increase Your Business Online

Increasing your business online could not get any easier. By using Google Adwords, many businesses have increased their customer potential and bank balances. Can it be so easy you ask? In our view, yes. Google AdWords has been phenomenally successful in aiding businesses gain an advantage in marketing online. The beauty is that you only [...]